Primal is proud to introduce an industry first ice bucket consisting of concrete and aluminium. It's the first time that concrete has been used in the luxury packaging industry.
There were several challenges that Primal had to overcome in the creation of this product. First and foremost was to find a way to maintain a reasonable weight while conserving the visual aspect and feel of concrete. The resulting product weighs in at only 1.6 kg. Another problem that the team faced was to find a way to ensure that the two materials were properly held together, a task made difficult due to the rough consistency of concrete.